Azee J.
Co-Founder/CEO
Brand Architect | Marketing & Events Strategist | Visionary
Azee is a dynamic force at the intersection of strategy, creativity, and cultural fluency. With over 15 years of experience in branding, event production, and project management, Azee has led transformative campaigns across music, fashion, sports, legal, and hospitality sectors—amplifying some of the world’s most respected names, including Tyler Perry, Demi Lovato, Michelle Obama, Jeezy and Tony Robbins.
Before launching her consulting practice, Azee managed a multi-platinum, GRAMMY-nominated artist and directed operations for a music management company, overseeing album releases, tour rollouts, and industry partnerships. Her campaigns, ranging from executive producing two seasons of a talk show, to large-scale AR/VR activations. Whether she’s overseeing album launches or architecting immersive brand activations, Azee brings a rare ability to fuse innovation with intentionality.
Globally minded and culturally attuned, Azee is a For(bes) Certified Trainer and a Google-Certified Project Manager. Her worldview is shaped by a childhood spent across six countries and fluency in four languages. She leads with a deep commitment to innovation, creativity, and excellence, turning bold ideas into unforgettable experiences that resonate across audiences and industries.
When she’s not crafting strategy, Azee is diving deep into her impressive music collection, her passion, lifelong muse and creative fuel. You’ll usually find her jamming to the perfect playlist, sipping something ginger-forward, and turning late-night ideas into real-world magic.
Solo F.
Co- Founder
Business Architect | Hospitality Strategist | Master Dealmaker
Solo has been an entrepreneur since his youth, with a natural instinct for building and scaling impactful ventures. His passion for hospitality was born in the back-of-house, working in banquet kitchens and rising through hotel management, where he developed his signature precision, operational discipline, and unwavering respect for the guest experience.
Over the past 25+ years, Solo has grown into a behind-the-scenes powerhouse, known for architecting deals that quietly shape industries. A master negotiator, he’s structured multimillion-dollar global entertainment tours, expanded beverage brands into competitive markets, and consulted on the development and management of successful restaurants, lounges, and nightlife concepts. Solomon doesn’t chase the spotlight...he builds the stage.
With business instincts that are razor sharp, rooted in real-world experience and executed with surgical focus, he blends street-smart acumen with luxury sensibility. Whether advising investors, leading contract negotiations, or unlocking new markets, Solo’s discreet, strategic presence delivers results without fanfare.
A wine and cigar aficionado, seasoned traveler, and sports enthusiast, Solo brings experience, refinement, insight, and influence to every project, quietly powering some of the industry’s most impactful moves.
Who We Are
At The LivRose Group, we believe the best results are achieved through intentional partnerships—by listening deeply, aligning visions, and working side by side with our clients from strategy to execution.
What Sets Us Apart
Multidisciplinary Strength
Expertise across branding, marketing, hospitality, events, and business development.
Elite Network Access
Unmatched relationships with investors, executives, vendors, and creators.
High-Level Execution
We don’t just plan—we execute with polish, professionalism, and results.
Custom Strategy
No templates. Every engagement is tailored, strategic, and collaborative.
Our Team
The LivRose leadership team brings together over 15 years of branding, marketing, and experiential strategy with 25+ years in hospitality, business development, and global deal-making. They offer a rare blend of creative vision and operational mastery, bringing depth, cultural fluency, and proven results to every engagement.
The team embodies a dual perspective: one rooted in bold storytelling, cultural intelligence, and visionary thinking; the other in operational precision, hospitality excellence, and high-stakes negotiation. Surrounding this core is a trusted collective of consultants, creatives, and producers, each aligned in their commitment to intention, innovation, and elevated execution.
Our Mission
To empower brands, businesses, and creatives through inclusive, strategy-driven solutions in business development, marketing, and experiential design. We are committed to thoughtful collaboration, cultural fluency, and execution that leads to lasting impact.
Our Story
The LivRose Group was founded with a simple idea: strategy should be thoughtful, bold, and deeply rooted in something meaningful. Built in Atlanta, we exist at the intersection of business consulting, creative direction, and hospitality. Our work is defined by clarity of purpose, intentional execution, and elevated experience. We don’t just build brands—we build platforms for influence, connection, and longevity.
Our Values
Impact
We measure success by the meaningful, lasting outcomes we help our clients achieve.
Ingenuity
We challenge norms to craft strategic, creative solutions with originality and impact.
Inclusivity
We embrace diverse voices, cultures, and perspectives as catalysts for innovation.
Integrity
We operate with transparency, honesty, and accountability in every engagement.
Intentional Collaboration
We believe in collaboration as the foundation of every successful partnership. By working closely with our clients, communities, and strategic partners, we ensure every project is rooted in mutual respect, shared vision, and collective impact.
"LivRose didn’t just build us a pitch deck—they helped us tell our story. Their ability to elevate the brand while honoring our roots made all the difference."
-Rose Payan CEO AREM World LLC
"It has always been a joy and my pleasure to work with Azee. Azee’s professionalism is beyond optimal. She is results driven, detail oriented and thorough. And she does it all with the best attitude and a smile. I truly believe there is no task that she can’t and won’t handle regardless of how big or small it is. I wish all of the artist managers I work with could follow the “Azee model”. It would make my like so much easier :-)”
- Levetta Futrell, VP Entertainment Relations Atlanta Hawks
Azee Johnson was an invaluable, strategic partner in maximizing the relationship between the Atlanta Falcons and the musical artist who she managed. Her fairness, responsiveness, attention to detail, and collaboration were all of a very high caliber. She has the right strategic mindset and team-oriented disposition to excel at this role. Any company would be very fortunate to have her.”
- Shannon Joyner- VP Marketing Atlanta Falcons
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